To begin, think about the behavior of the link behind your ad in the context of your campaign goals. What to Consider When Adding Links to TikTok Ads to Open Apps Contact us to set up a demo for your entire app team. More than a Firebase URL shortener, the URLgenius platform even has a deeplink API that can replace the Firebase dynamic links API. The URLgenius platform is the best alternative to Firebase deeplinks because it's designed for marketers and doesn't require any technical resources. Pro Tip: Is your app using Firebase Dynamic Links? If you haven't heard, Google is planning to discontinue the technology. It makes no difference what type of app you're promoting-whether it's travel, food and beverage, retail e-commerce, car rental, etc.-app deep links behind social media ads are a great way to reach consumers and measure app installs, sales, and other metrics. Not only can your URLgenius app deep links open your app from social media-including TikTok-our platform allows you to append Google UTM tracking tags to your app links, just like you do for a regular web URL.
The same concept applies whether you're linking to your app from Facebook, or when you want to link to open your app from Instagram.ĭon't be fooled by cheap alternatives to URLgenius! URLgenius links are made with a patented, enterprise-grade, cloud-based process that lets apps be opened from any channel. The key is to use a special app deep link from URLgenius that can open your app from social media. You might be wondering, how does using an app-opening link behind your TikTok ad improve customer service? Furthermore, how does one measure the success of their campaign? If you've already tried linking to your app from TikTok ads with a regular web URL that has app deep linking capability, you've probably noticed it doesn't work (we'll explain why in a moment). Not only can you use TikTok ads to send potential customers to the right app store depending on their device, but you can also send current app users to specific content in your app (app re-engagement). So really, it's no wonder that you're considering TikTok advertising as a way to increase app installs (or app re-engagement). In tandem with this growth, it has also transformed into a significant arena for advertising, with all kinds of businesses and brands flocking to market their services and products to a younger, wider audience. What was once mainly a place for teens to upload trendy dance moves, TikTok reached the milestone of 1.4 billion users worldwide by September 2021 by masterfully attracting creators and viewers of all demographics to its platform.
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